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Because it’s time for something better

Our underwear and pads keep you dry.

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We started Because with a simple idea

We wanted a better way to serve and support our families.

Leading Quality

From bladder protection to skin creams, we never compromise on quality.

Honestly Priced

By selling directly to you, we can offer high quality products without the upcharge.

Convenient and Discreet

Your business stays your own with discreet and convenient subscriptions on your terms.

Bladder Control

Ultra-soft, absorbent, and slim underwear, pads, guards, and boosters.


Stay clean and fresh wherever you go.

Vitamins and Supplements

Enhance your natural defenses and make complete nutrition easier than ever.


Developed to relieve your pain, relax your mind, and improve your sleep.

Thousands of Happy Customers

I can finally sleep through the night! These underwear are a lifesaver.
Robert, 84, Ohio
No leakage! That is hard to find in drugstore brands AND they come straight to my door!
Betty, 85, Minnesota
I’ve tried every brand and they all leaked. The Because underwear keeps me protected all day long!
Jennifer, 73, South Carolina

Featured in

  • CBS
  • Fast Company
  • USA Today
  • Medium
  • Radio Public
  • Forbes
  • Fox40
  • yahoo!
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